Branded (Christian) :: essays research papers

The tidings brand, by Alissa Quart is an amazing book that talks about how often money, time, and energy is spent by our unified culture to effectively agitate the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every debate and point is backed up by countless facts, studies, and statistics that leave no room for doubt. These truths are coupled with sensitive and powerful real- brio illustrations that further erect the books powerful message that relates to teenagers, culture, and money. The book really do me realize what a strong effect the culture has on children. I guess I always knew this was true, but could never really pick up why it was true until I read this book. The book goes beyond opinions and corporate bashing and instead focuses on hard evide nce that has been compiled from what seems like years of research. The stories, policies, and tactic revealed of how corporations influence kids and teenagers are frightening, and societys response (or lack of) is eve more disturbing. What surprised me most about Branded were the real life instances of how teenagers were being effected by corporate power and propaganda. One example showed of how the movie heroes and heroines of the seventies and eighties were teenagers who overcame the rich, clubby bullies who thought that they were better than everyone else. whence the book shows of how a paradigm shift occurred and that now the upper class, rich, and snobbish people are the role models. They are what teenagers want to become today. video such as Clueless, Varsity Blues and Shes every That present the blondest, most stylish, richest, and elect(ip) people as the new heroes and heroines. In Shes All That, a teenager is even saved from identity and nerdiness and eventually in transformed in a supermodel beauty fag that eventually is accepted by her high schools elite group. The message is powerful, and throughout the book you start to realize how deranged a teenagers culture has become. Another powerful Alissa Quart make that coincided with the one above is how influential style and fashion has become to teenagers. Branded makes a strong argument that shows how corporations and media are started to create teenage personalities for them to become into.