Intro to Marketing - Study Notes for the Test (Continues)

Psychographic segmentation is often part of an overall segmentation strategy. Psychographic studies whitethorn be implemented to develop lifelike, 3-dimentional profiles of lifestyles of the firms tar calculate market. When feature with demographic and geographic characteristics , psychographics become imortant in understanding the deportment of picture and potential target markets. BENEFIT air category Benefit Segmentation is based on the attitudes of growths as seen by customer. Segments are developed by asking customers close the benefits they encompass in a good or service. Many marketers receive benefit segmentation as most useful mode acting of classifying markets. Benefit analysis provides the best predictor of speck use, level of consumption, and overlap type selection. Daniel Yankelovich revealed people purchase busted price watches sooner that high price. PRODUCT USAGE point segmentation rule of thumb 80/20. 80% of companys sodding(a) sales ordain co me from 20% of its customers. Brand committedness is important. Identifying brand-loyal argillaceous drug user is profitable for the marketer. To attract heavy users acompany might create various crossing size offerings, promotions, rewards, or financing terms. SEGMENTING BUSINESS-TO-BUSINESS MARKETS. GEOGRAPHIC SEGMENTATION - where the intensity customers are backbreaking in geographic locations. It is important when organizing a sales pull out and trade sales management decisions. PRODUCT SEGMENTATION - invite for specific products. North American Industrial compartmentalisation body (NAICS) a coding system used to categorise dissimilar types of businesses and products. formerly SIC Standard Industrial Classification. END-USE applications programme SEGMENTATION - how industrial purchaser allow use the product. It affects product design, sales force training, advertizing, communications emphasis. AMOUNT SIZE & position SEGMENTATION - amout size and growth pot ential. Allows marketer to concentrate resou! rces where they will have the biggest payoff. Chapter 4 Alternative Market Matching Strategies. beau monde Resources: must cover product development & marketing costs. Differentiability of products: product differentiate from other(a) products. Some products can be produces for mortal segments. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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