Ethel Chocolate Lounges

Ethels burnt umber Lounges Maxine Jones Strayer University Professor Charlene Walters Principles of Marketing April 30, 2011 swindle This report will review the following: Ethels Chocolate Lounges: stake to the Future? Chocolate Lounges Taste Sweet victor fountain study. It will discuss the following topics: The type of consumer obtain conclusion that best describes the choice to indulge at Ethels. What factors that do work a consumer to spend money and time at Ethels. What factors that touch off consumers the about and also try to access what subscribes the Ethels work appeals to most. Ethels Chocolate Lounges opened to the public with the appeal of familiarity of the fumble name. To the consumer, remembrance of the household name famous for M & amp; M and Snicker Bars which has been around for generations has a satisfactory appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mars products ar noted for , appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers atomic number 18 drawn to Ethels Chocolate lounges. Buyers go through central stages of conclusivenesss making when purchasing a product. They argon outlined in the diagram below.

The film recognition is the first stage of the acquire close. Sometimes we skip some of the other buying finding stages and go straight to the need recognition only. For instance soul buying a burrito would recognize the need of hunger and ripe go right to purchase conclusiveness a nd skip the decision of information search a! nd evaluation. When we choose the deliberate on purchases, the dictate above is very useful. Buying always start with need recognition. The factors that influence customers to visit Ethels Chocolate Lounge are cultural, social, personal and psychological factors. Consumer behavior is influenced by cultural factors much(prenominal) as: buyers culture, subculture and social class. Social factors such as:...If you fatality to buy off a full essay, order it on our website: OrderCustomPaper.com

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