International Marketing

International selling1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a selling organization which deals in clothing foods and home tax return and decor products . The corporation is one of the main components of the UK retail diligence and has trading operations around 30 countries with headquarter based in majuscule of the United Kingdom . The main focus and the target sense of hearing for the retailer is the UK securities industry place . The flagship store for the retail fiend is located in capital of the United Kingdom sound the Marble Arch . Marks and Spencer operates franchises as hale as flagship stores which 450 in number in the United Kingdome . still the new trend for Marks and Spencer has been that the company has either franchised its transnational oper ations or closed its supranational operation in the worldwide grocery store The company recorded r in timeues of ?7 ,797 .7 meg during the pecuniary year ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in pecuniary year 2006 , a decrease of 10 .8 from 2005 (Datamonitor , `Company OverviewMarks and Spencer has been answer to be a prominent retailer in the UK mart due to its market placeing and differentiating strategies . This position has been further aided by the firm establishment of the M S brand as a prominent feature in the UK retail written report . The company excessively boast an improved profitability in 2006 . The company also has been acquiring new businesses like ` bare(a) foods to exaggerate on the products and services being provided by the company2 3 ) The environmental Factors Influencing International Marketing and Their Effects on the Marketing Mixa ) PLEST AnalysisPolitical : The policy-making milieu has a maj or effect on the world(prenominal) operatio! ns of a business . This milieu concerns with both the semipolitical environment of where the HQ is located and the political environment of the special(prenominal) supranational organization .

The political environment where the HQ is located determines the general political and well-grounded issues the company has to accommodate to . In the outside(a) market , the political influence determines the winner of the company in terms of its reputation in the market . If political scruple exists in the external market consequently the planning and dodging formation for the company can also get adversely effecte dLegal : The legal environment is very overmuch determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the account statement procedure the formation of year end final accounts or even the kind of customer service acceptable in the market . E .g . in Muslim countries the trade of intoxicant is taboo and this factor has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the fiscal factors . The temperament and period pecuniary reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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